Applying Sunscreen to the Status Quo
It’s summer time…the joys of barbecues, boating and the beach. Except when you fall asleep on the beach without reapplying your sunscreen. I hate when that happens! The worst part is when you’re [...]
Prospecting: TR(Y)AL & (T)ERROR
I’m a broken record when it comes to new business development. Unless your business never (and I mean never ever) has clients that retire, relocate, downsize or die, you must consider new [...]
Marketing: Woes and Wows
I was thinking about how to outline a proverbial “good news, bad news” message. Marketing takes on different life forms when you’re deciding how to promote your business. A brief outline can be [...]
Marketing Super Power: Justice League Style
Holy Metaphor Batman! There are many Comic Book Super Heroes, but let’s start, FOR NOW, with the Justice League from DC Comics. If your marketing needs a super power punch, let’s review how these [...]
Procrastination: Friend or Foe
It took me almost 6 months to write this. Then, a month to edit… So, I get it about procrastination, and time, and getting to it. Don’t you love irony? However, I think [...]