In Marketing, Networking, Prospecting, ROI, Sales

Holy Metaphor Batman!

There are many Comic Book Super Heroes, but let’s start, FOR NOW, with the Justice League from DC Comics. If your marketing needs a super power punch, let’s review how these Super Hero members of Justice League come together with marketing inspiration!

Everyone has a favorite Super Hero and maybe even a favorite super power.

Let’s start with BATMAN. And not just because my partner Trevor Curran thinks, I mean wants to be, I mean strives, I mean believes he’s BATMAN.

Of all the Justice League Heroes, Batman might be the first, best choice. Why?

Well, Batman’s super power? Technically, he doesn’t have any. He’s rich; and he develops technology to conquer his missions. Oh, and he’s a detective, to figure out “sh(tuff”. (PG Blog)

That sounds awesome, right? A Super Hero with NO super powers!  Note, he bruises and bleeds, much like the rest of us humans. And doesn’t that happen occasionally when we’re trying to find new marketing techniques and we make the inevitable mistakes?

Batman doesn’t stop! “We have to try.” He asserts.

If you love, live, eat, breathe and sleep marketing and if you’re relentless to try new things to see how you can be more visible for your business, Batman may just be the Super Hero you want to be.

Robin: “You’re hit….”
Batman: “Flesh wound.”

As the Batman comic book reveals, sometimes you have to take a chance and switch gears to experiment with what gets you more traction, aka engagement. And, even if you find that the results aren’t what you expected, you can pivot to try something else. That’s the beauty of marketing. There are so many options!

Next, let’s get “technical” about another Justice League Super Hero: CYBORG. He’s half human, half machine. Interesting factoid is that this character was developed in 1980. Ironic, right? His character is described as, “Nowadays, everyone’s juggling an offline and online persona.” Ain’t that the truth?

Everyone talks about being authentic. Authenticity has credibility, BUT what happens when you’re faced with a 4D experience when you’re interacting with other humans who have only seen you online?

Transparency is the cousin to authenticity. Isn’t it a super power to be authentic and transparent?

Ah, then the beauty and strength of WONDER WOMAN. With her lasso and her shield, she’s always working. She is the “beating heart of the Justice league. She will fight to the death to defend it.” 

How does this relate to marketing?

“I’ve been reacting not leading!” ~ Wonder Woman

You have to want it! You must work to find the tools to go after it for your business, for your business goals. Whatever it takes for those goals, whatever they may be: paying for your kids’ college tuition, getting the pool in the backyard when it’s LAVAHOT degrees outside, crossing off a travel destination on your bucket list.

Let’s now swoon over SUPERMAN. He was a “beacon to the world”, said Batman.

What does this have to do with marketing? 

Superman makes us see the best part of ourselves to the world. That’s what marketing does. It helps people see what you do best and how they will fit your super power into their world.

Let’s keep moving on….How cool would it be to be able to do all of the marketing tasks it takes, in a split second, to reach as broad of an audience as possible? Well, the Well, the second fastest Justice League Super Hero, FLASH has the speed to take on anything not to mention multi-task in a split second. 

DC Comics describes the Flash: “…he can still lose track of everything else around him, leaving the fastest man alive constantly running a minute behind.”

Let’s take a plunge….Ever feel like you’re drowning in possibilities? If you were Justice League Super Hero AQUAMAN you would kick those possibilities into the vast open waters and let them float to the surface.

You have to research. You have to experiment. You have to try.

“You tried to warn me, Jim…so many times. You told me that I break too many of the important rules, that i made too many of the wrong enemies…that for all my tricks i’ve been getting by on luck…it’s all a game of odds you said….all it will take, is one bullet.” ~ BATMAN

Find your super power, then find your team. That’s what the Justice League did.

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