I was thinking about how to outline a proverbial “good news, bad news” message.
Marketing takes on different life forms when you’re deciding how to promote your business. A brief outline can be reviewed in my blog, “Reflections though the Drive-Thru Car Wash”.
I think you’ll be happy to know that I’ve consolidated BOTH the woes and wows as one issue. ONE? Yes, one! For now.
New business development is an under-stated and underrated activity and effort that’s critical to any business. Hoping and eagerly waiting for the phone to ring is not a strategy. You don’t need me to tell you that.
I think we all know that we secretly wish it were a strategy.
Did you ever “HAVE TO” go to a family or community function because you made a decision and needed to follow through with it, but you dreaded it? WOE MOMENT.
BUT, after going, despite dreading it, you had a great time! It happens, doesn’t it? You bet it does.
You may have even been pleasantly surprised (and relieved). WOW MOMENT!
That’s how new business development works.
Creating conversation out of thin air with complete strangers and coming across as a “salesperson” is daunting.
So, you get uncomfortable, coordinate with colleagues, peers, associates, alliances, power through and attend that networking event because you know there will be possible connections and valuable introductions.
At the end of the event, you have a fruitful experience, much to your delight. WOW MOMENT.
One aspect of Karma is that if you venture out of our comfort zone, you will experience something valuable and useful.
If you stay within your comfort zone, you may not have bad karma, but you can’t complain about the status quo because that’s your choice.
Visit my video on prospecting. By the way, spoiler alert this is a WOW MOMENT; I don’t care what anyone says.