“Thinking outside the box” is a phrase commonly used in the business world to exercise your creative thinking. The origin is said to emerge from the 1970s and 1980s among management consultants challenging clients to connect a “nine dots” puzzle, using only four lines, and without lifting pen from paper.
While the phrase is often used in the corporate world, what about the Entrepreneurs, better yet, Solopreneurs charged with leading ourselves to the best place we can be in the outside world?
Earning money calls for ambition, initiative, creativity and “thinking outside the box”. I’m sure those management consultants who developed the “nine dots” puzzle would pontificate about how we need to think outside of the box to differentiate ourselves.
Are you thinking outside the box?
Are you being your best forward-thinking, creative self?
If so, how?
Here’s a few examples of the entrepreneurs out there in the world:
First, there’s Julie from Brandtwist. Her consulting company helps business-owners think outside the box so their business isn’t “boxed in.” I worked with Julie as an insurance agency owner. She guided me with incredibly creative ideas to help me think outside the box.
Here’s another example of a creative entrepreneur who thought outside the box. She was asked to collaborate with a newly renovated movie theatre that was about to reopen to the public. The theatre owners hired her to manage the cafe adjoining the theatre. This was a wonderful collaboration until the cafe owner realized that there was no parking for people, who were going to the cafe, during a movie showing.
What did she do? She thought outside the box. She walked the aisles before the movie started with beverages and provisions.
Let’s get back to you? What are you doing to think outside the box?
- How often do you do something that scares you?
- What are you thinking that prevents you from trying something new?
- What outside influences keep you comfy and cozy and stuck inside the box.
Your business needs to leave the nest to find those creative marketing ideas that will let your business fly…to then soar!