There are business owners that are still focused on how they can conduct business today based on the old normal. We’re here to say that you might as well flush that notion down the toilet. It’s a sad reality indeed. We’re not saying that a business cannot be prosperous in today’s climate. No! We are merely saying that there are conditions that must be considered on how you can market your business. We need to reconcile in our minds that this is a “new normal” paradigm.
It’s an apocalypse of sorts. The old normal isn’t coming back anytime soon, if at all.
In our experience as financing brokers we discovered that with the more than two dozen businesses we spoke to ranging in revenue from $60,000 a year to $6,000,000 a year, not one of them had a written business plan. And that was during normal times! It’s a bit crazy that people run their business without a written business plan. It is an essential document for your business. It’s a working, living, breathing document of your business.
And here we are now during the pandemic paradigm.
Now more than ever you need a business plan if you plan to go back to business or keep your business alive. A business plan is a written guide book, that not only helps you to survive this crisis, but also prepares you for new, unexpected challenges as they arise. Those challenges are coming! And those challenges are unknown! The consequences of those challenges are uncertain.
Too many business owners have seen how, in this pandemic environment, a sudden challenge can arise in an hour, a day, a week, a month. And they’re not prepared to deal with that challenge. Even if they had a business plan that they created during normal times, that business plan is mostly useless if not completely useless under this new paradigm, under this new normal.
We are promoting the idea that you need to create a written business plan right now that helps you to survive and helps you to face every unknown challenge that could come your way.
Contact us at Curious@AuroraConsulting.biz to discuss how you can plan, prepare and prospect during this pandemic.