📣 Research Welcomed ⤵️
Are you choosing the certainty of mediocrity over the uncertainty of excellence?
The business owners who succeed aren’t the ones who figured out how to eliminate uncertainty; they’re the ones who got comfortable acting WHILE uncertain.
We’re so excited to introduce the collaboration of our Biz Glitch 366 Project with weekly Tarot readings!!
Separate Fear from Risk What’s the WORST that happens? Outcomes, even if negative, are data. Most of what you avoid has emotional risk (ego, embarrassment) but almost zero actual risk.
As an SBO and entrepreneur for 20+ years, Linda Rey has worked with thousands of SBOs all over the United States. Her career spans almost 40 years in the insurance field including owning an insurance agency. Linda Rey Rey’s professional experience includes (in no particular order):
* Sales, marketing & branding strategies
* Insurance underwriting
* Implementing management concepts
* Personnel development
In 2017, Linda Rey sold her business and with her partner, Trevor launched Aurora Consulting, a Commercial Financing Brokerage and content creation business to help entrepreneurs expand their enterprise with unique, cost effective business financing solutions.
Trevor is a retired mortgage loan officer with over 30 years of experience in lending and who has specialized with government loans.
He’s also a professional musician and an aspiring published author. He’s currently a full time content creator with extensive financing and business consulting experience.
When the pandemic hit, their financing brokerage shut down as Lenders scrambled with the Paycheck Protection Program (PPP).
As entrepreneurs do, they pivoted and sought to help business owners learn the fundamentals about business financing and how to apply for the SBA’s Economic Injury Disaster Loan (EIDL).
They developed a national reputation assisting business owners all over the country and helped to secure over $70 million (that could be quantified) in disaster funding for small business owners.
It’s easy to NOT know everything about running a business. We fly by the seat of our pants, wing it and learn as we go. We can’t read a textbook and be ready to build a flawlessly profitable business.
It takes grit and grace to pull off the challenges that come along with running and managing an SBO on a daily basis.
We don’t know that a mistake is around the corner no matter how benign or colossal that mistake may be when it happens. There are a couple facets that make this troubling.
1. We don’t know what we don’t know.
2. Some learn from mistakes and recover swiftly and some don’t recover at all
This NFT project is a MISTAKE of the Day concept where we outline a daily consideration that’s vital to running a business.
After being hired by 500+ clients in the last two years, we saw grave deficiencies in the approach of how SBOs were managing various aspects of their business. This led to a need to generate content encompassing these categories.
You’re not avoiding certain uncomfortable business operations because you’re not prepared. You’re avoiding them because the outcome is uncertain, and your brain hates that. You’re not procrastinating because you need to be more prepared; you’re procrastinating because you can’t guarantee the outcome.
There’s a pattern. We choose certain mediocrity over uncertain excellence. We choose known discomfort over an unknown possibility whether it’s sales, marketing, hiring, firing, pricing or pivoting. Let’s look at several real-world examples.
Niching & Positioning: “What if I alienate people?”
Be everything to everyone. We stay generalists and mediocre because specificity feels like risk.
Content & Thought Leadership: “What if people disagree?”
Play it safe. Be forgettable. Post vanilla content that offends no one and attracts no one.
Financial Decisions: “What if it doesn’t pay off?”
Hoard cash and stay small. Freeze when real investment is needed.
Pivoting or Quitting: “What if I give up too soon?”
Pour energy into offerings that aren’t working. Cling to dying strategies because quitting feels like failure.
Boundaries & Saying No: “What if they get mad?”
Accept scope creep, nightmare clients, and unpaid calls because at least resentment is certain and feels more survivable than uncertain consequences.
Partnerships & Collaboration: “What if they screw me over?”
Pass on joint ventures, speaking gigs, and affiliate deals. Solo feels certain; collaboration feels risky.
Scaling & Growth: “What if I can’t handle it?”
We subconsciously self-sabotage by staying “busy” with low-value tasks and ghosting leads. Small feels manageable; growth feels terrifying.
Firing Clients: “What if I can’t replace the income?”
We don’t fire soul-sucking clients who drain our energy. Better the devil you know than the uncertain freedom.
We spoke to countless business owners during the pandemic. We saw them struggle to get approved for a disaster loan. The business loan process, in general, is arduous and fraught with hurdles and hiccups.
Many were delayed in getting approved, or worse, didn’t get approved at all because they simply didn’t have basic systems and processes established in their business to meet the lending requirements.
This demonstrated that there are likely many more small business owners who may not be aware of certain things that are critical to business operations until it’s too late.
Visit this page to review our inventory of boring business merch.
Yes, you can download a sample of 7 glitches by filling out this form.
If you don’t own a business, you don’t need this project.
If you plan to start a business, no matter, what size the business is to be when you start, this will be helpful.
Price is just a number. But we know it’s important so here ya go: $366 for all 366 insights and ideas aka Glitches. This includes full-form videos, downloads, and supporting resources.
If you’re purchasing an NFT on Opensea, the prices vary but one digital token will get you access to all 366 Glitches emailed to your inbox.
Glitches are emailed to you. You can choose either one glitch per day or 7 glitches sent in one weekly digest email.
When you click on the banner “Grab a Glitch,” you’ll choose daily or weekly.
Once you complete the form and payment, you’ll start receiving the glitches. If you want to purchase with crypto, email me before you do anything and we can make that happen. Email Linda@AuroraConsulting.biz with any questions.
You can browse the art collection on Opensea.
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