I’ve been skydiving, twice. Yes, it was terrifying, both times. I imagined all the worst case scenarios…and they all resulted in death. When you jump out of an airplane at 13,000 feet, [...]

What’s wrong with boxes anyway? Boxes are handy. They store and organize stuff AND transport stuff, you know, like PIZZA delivery. YUM! “Thinking outside the box” is a phrase commonly used [...]

Let’s face it, it’s a goal to set a goal; and 2019 is almost here! It’s work. We know it’s daunting to track goals and stick to a plan. We also know, and this is very important, having a goal and [...]

Whether you are ready to stick a fork in your marketing plan or you’re cooking with gas, you may want to let this marinade for a bit. I don’t ever brag about my cooking. Recipes [...]

Marketing is a commitment, a long-term commitment. In fact, marketing is like a marriage. A good marriage, that is! But it’s no cake walk. Remember when you fell in love? You decided to get [...]

Often, when a business-owner invests in marketing, they want to know when they will see a return on investment. It should be a question and a concern; it would be cavalier to dismiss otherwise. [...]

When you think of what is most important to prospects and clients, many would probably guess “price” and that’s not wrong. Price is typically high on the list. PUN INTENDED! Most prospects get [...]

It’s summer time…the joys of barbecues, boating and the beach. Except when you fall asleep on the beach without reapplying your sunscreen. I hate when that happens! The worst part is when you’re [...]

I’m a broken record when it comes to new business development. Unless your business never (and I mean never ever) has clients that retire, relocate, downsize or die, you must consider new [...]

I was thinking about how to outline a proverbial “good news, bad news” message. Marketing takes on different life forms when you’re deciding how to promote your business. A brief outline can be [...]