This workbook is designed for you to review and make notes. This is not meant to be overwhelming. We kept the exercises and subparts to a minimum. There are certainly expanded considerations that can delve deeper, but this is a good start if you’ve not addressed this type of practice in a while.
We divided up the sections into the following buckets:
- Long-term goals: This reminds you of your passion why you created this business and what legacy you want to leave behind.
- Financial goals: Whether you’re maintaining a current level of income or scaling your enterprise, natural attrition occurs every year for every business. Reviewing financials helps to prepare for the inherent ebbs and flows of a business.
- Sales Goals: Drive growth through effective sales tactics.
- Marketing goals: If you want to scale, marketing is key for a lead generation strategy.
- Customer Service Skills: We don’t have a business without customers. Structuring and evaluating the customer journey will help outline how to engage with the customer throughout their engagement with you.
- Bonus Section: Typically, there are annual requirements for a business depending on how the business is structured.